The decision in one paragraph
A useful football-kit brief keeps the shirt, shorts, socks and any goalkeeper or staff pieces visible as separate lines. Add quantities, wearer groups, artwork, personalisation, destination and required arrival. Then choose an available-style or fully custom route against the decisions the project actually needs.
Build the kit from separate product lines
Record match shirts, shorts, socks, goalkeeper pieces and optional staff or travel garments independently. This keeps quantities, size routes and replacements clear.
A coordinated visual direction does not make every product one commercial unit. The quotation should say explicitly if a set is offered.
Choose the production route by open decisions
| Starting point | Useful when | Still confirm |
|---|---|---|
| Available style | The base construction is acceptable and changes are limited | Stock status, compatible decoration, sizes and quantity |
| Existing specification | The buyer has a controlled tech pack or approved sample | Feasibility, fabric reference, tolerance and revisions |
| Development brief | Fit, construction or artwork needs development | Sample stages, approval owner, minimum and timing |
Separate fixed artwork from player data
Keep crest, sponsor and base design files separate from the final name-and-number roster. Record the approved physical size and placement for each mark.
Assign one roster owner and one freeze date. Late personalisation changes should be treated as controlled revisions, not informal messages.
Send the same inputs for every quote
Label unknown fields as supplier proposals so the quotation distinguishes confirmed requirements from recommendations.
- Product and quantity by line
- Adult, youth and goalkeeper size groups
- Artwork and personalisation scope
- Required sample evidence
- Destination and required arrival
- Packaging or distribution requirements
Connect the quote, sample and order
Use the same product references and revision names across the quotation, sample comments and purchase record.
The final release should identify the approved sample or file set, any accepted deviations and the person authorised to start production.
Turn the squad list into a role and product matrix
Start with who will wear what: outfield players, goalkeepers, coaching staff and any spare stock the buyer deliberately requests. Create a row for every product and colour direction. A goalkeeper garment is not assumed to use the same fit, decoration position or quantity as the outfield shirt, and optional travel garments are not automatically included.
Keep shirt, short and sock units explicit. Record where an estimate is still provisional and when the buyer will freeze it. The initial quotation can be scoped around open decisions, but final production release needs the accepted breakdown. Do not invent the squad size from a photograph or turn a historic case quantity into this new order’s minimum.
| Role or scope | Brief input | Separate decision |
|---|---|---|
| Outfield players | Shirt, short and sock interest by colourway | Independent product quantity and sizes |
| Goalkeepers | Required garments and visual distinction | Fit, colour and any special construction proposal |
| Coaches and staff | Role-specific garments if wanted | Separate wearer count, fit and marks |
| Spare or replacement pieces | Buyer-requested extra rows | Personalisation, shade and later reorder conditions |
Make the artwork and roster two controlled documents
The artwork document controls fixed design: crest, sponsors, base colours, font direction and physical placements. The roster controls variable fields such as wearer reference, chosen product sizes, spelling and numbers. Link both to the accepted product revision, but do not hide a late roster change inside a newly named logo file.
Ask the buyer to confirm the competition requirements that apply to the intended kit. A supplier photograph is not that approval. Before release, review front and back views, relevant lower-body marks and the final player data at the agreed scale. Use an authorised artwork file and the minimum personal information needed for fulfilment; a public marketing page does not need a private roster.
Close the approval path before turning the deadline into a promise
Illustrative planning scenario: a club keeps a familiar base shirt but changes sponsor artwork, while a second squad wants a new colour direction. These can share a project discussion without sharing every sample decision. State what is unchanged, what needs a print trial and what must be checked on a garment. Existing decoration is not assumed removable from an available garment.
Record the required arrival date and destination separately from quotation, sampling, production, inspection and transport milestones. The requested date is a buyer requirement until the order terms confirm the feasible schedule. Common mistakes are mixing draft and final rosters, approving only the crest while numbers remain open, assuming component size labels are interchangeable, and treating dispatch as arrival.
- Named products and independent quantities
- Outfield, goalkeeper and staff scope
- Authorised fixed artwork with placements
- Roster owner and freeze version
- Sample purpose and accepted deviations
- Arrival requirement and agreed release conditions
What to confirm for your project
- Every garment and quantity
- Available-style or fully custom route
- Size groups and fit evidence
- Artwork and roster owner
- Sample and revision plan
- Destination and required arrival
MOQ, sampling conditions, production timing, exact material options and service scope are confirmed for the specific product and order. This guide does not replace a current quotation, approved sample or production specification.
Questions to carry into supplier review
- Can goalkeeper quantities differ from outfield kits?
- How are replacement pieces handled after the first order?
- Which files control sponsor placement?
Questions buyers ask next
What is the minimum useful information for a football quotation?
State the included products, estimated quantity and unit for each, wearer and size groups, artwork scope, destination and required arrival date. Mark unresolved fabric or construction choices as supplier proposals rather than filling them with invented values.
Should goalkeeper requirements be a separate part of the brief?
Yes. State the wanted garments, fit and colour direction independently. Do not infer special construction, protective properties or matching quantities from the outfield kit specification.
When should player names and numbers be frozen?
Use an agreed roster owner and freeze point before the relevant production release. A subsequent change needs a controlled revision and a review of its effect; informal messages should not replace the approved file.
Can an available shirt be assumed ready for any new decoration?
No. Confirm current availability, the existing decoration and compatibility of the proposed application. Removing or covering an existing mark is a separate feasibility question, not an automatic part of customisation.
Does a required match-day arrival date confirm the supplier schedule?
It states the buyer’s requirement. Sampling, approval, production, inspection, transport and final arrival need a separately agreed plan. Record dispatch and arrival as different milestones.
Technical references and question evidence
- Technical referenceISO 8559-1:2017 — Body measurement definitions; confirmed 2026
- Technical referenceAdobe — Produce print-ready PDF files in InDesign
Technical references support the discussion method. Question evidence documents public discussion of an issue; it does not diagnose a KITOEM product or establish a test result.